360º Year in Review – Photonic Public Relations Inc.

Visit Photonic PR for insights on marketing, public relations and business consulting. Have a successful 2017!


Content Marketing Fuel

Many companies are aware of risk, litigation, human resources and more. But for the chief marketing and social selling officers of those companies, offering content marketing services to mid-size and enterprise retailers and agents of different types is fascinating. And though social media might seem easy, it takes technical and creative skill. Indeed, the vaunted…

Facebook Hashtags

The #semantic #interwebs are quite fascinating from a linguistic angle. Add to that the impressive #scale of #global #community  – read #audience – on the #platform and this clearly telegraphs the strong #potential of the #hashtag on Facebook, as a #highvalue media asset.

Ruby Tuesday

Ruby Tuesday I’ve been developing a digital project for a summer initiative that has just launched its IndieGogo campaign in the last 24 hours. You can find a link on IGG here. Since it’s a documentary pilgrimage, there’s nothing more to add except to share the video. It would be great if you checked it…


#SoLoMo represents the convergence of social, local and mobile. As a consultant, I help clients leverage #SoLoMo to build their brands, grow their business and manage their reputations. This is a great infographic showing why awareness about SoLoMo is rising on the one hand, and becoming a larger segment of marketing budgets on the other….

Marketing Reads

I’ve just finished reading Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone by Mitch Joel, the president of Twist Image. I confess that I’m a bit of a marketing book fanatic, and reading this book is part of my thirst for good reads. I’ve borrowed the book from a colleague, Marylou…