Tesla’s Guerilla Marketing Effort

Tesla would like to have you think his cars will sell like iPhones. “Even if you buy no options at all,” Tesla CEO Elon Musk said at the unveiling of the Model 3, “this will still be an amazing car.” via Here’s what you need to know about the Tesla Model 3 — Re/code

Friday Thought Bite

Open thinking about a multi-screen world and new technologies, and the impact this will on PR & Business Development.