Tesla’s Guerilla Marketing Effort

Tesla would like to have you think his cars will sell like iPhones. “Even if you buy no options at all,” Tesla CEO Elon Musk said at the unveiling of the Model 3, “this will still be an amazing car.” via Here’s what you need to know about the Tesla Model 3 — Re/code

Permission Marketing has Arrived – CASL Canada

PPR strongly believes that our clients must take a closer look at privacy and social media, to protect their reputations. Email risks and per email charges are on the rise. The CASL change will effect Canadian businesses, organizations, non-profits and government. It’s about obtaining permission. Here’s a link to a good podcast.      

Canadian Throne Speech – October 16th, 2013

Full Speech Honourable Senators, Members of the House of Commons, Ladies and gentlemen, Let us begin this day together by honouring in silent reflection those whose lives were tragically taken at Lac-Mégantic. I come before you today as one proud Canadian among a vast nation of these, sincere in congratulation on this opening day of…

Schumpterian Times

Books about communications tend to focus on the disruptive implications of new technologies over the last two centuries. These changes in media – the printing press, the radio, the telephone, television, the internet, and more – these are hard to predict but easy to look back on and examine. The curious thing as I see…

Ruby Tuesday

Ruby Tuesday I’ve been developing a digital project for a summer initiative that has just launched its IndieGogo campaign in the last 24 hours. You can find a link on IGG here. Since it’s a documentary pilgrimage, there’s nothing more to add except to share the video. It would be great if you checked it…

Miami

Vacation! I’m here in south Florida on vacation with the family. There is no way to unplug from technology it seems. Just bought my 4-year-old his own iTouch. Have to look at my Rogers account to see how much I’m getting charged to look up addresses via geo-location services on my iPhone. I’m also confessed…