Many companies are aware of risk, litigation, human resources and more. But for the chief marketing and social selling officers of those companies, offering content marketing services to mid-size and enterprise retailers and agents of different types is fascinating.
And though social media might seem easy, it takes technical and creative skill. Indeed, the vaunted example of content gold is quality, anything strongly converting lately that resembles video or interactive graphics. Words lift weight still.
Of course, the audience for this article is marketers. At any rate, the headline is intended to initiate a reaction from you the reader about the user tracking and pixel-tracking conversion discipline. But could it be said that anyone is still only using word of mouth and traditional PR to build a brand? I’d love to have a conversation with that person.