Engineering Design vs Design Thinking

on

A bit academic but a good question to ask: how does design thinking differ from other approaches?

Planting T's

I have been posed the question before, and was most recently solicited on twitter: What is the difference between engineering and design thinking. As most of my colleagues know, I’m a fan/student of design thinking. My intuition tells me it is right for use in school. However, this particular conversation really forced me to lean in and think about specific differentiators between the two.

One bit of information that I left out of my “argument” was perhaps my all time favorite definition of designing thinking as proposed by Roger Martin – @RogerLMartin – of the Rotman School of Business. Martin describes design thinking as the overlap between analytical thinking and intuitive thinking.

His visualization of design thinking is so elegant to me – perfectly capturing the tension between the analytical (ie. engineering design; “prove it”) and the intuitive (ie. trust your gut; “love it”).

Matin's Definition of Design Thinking (1)

Anyway, I captured the previously mentioned…

View original post 31 more words

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