Automattic Acquires File-Sharing Service Cloudup To Build A Faster Media Library And Enable Co-Editing


Will likely change the Automattic business model. Has the potential for WordPress to grow and take on even the biggest digital brands, like Google, Adobe and Facebook.


Automattic, the parent company of, has acquired file-sharing service Cloudup, which launched in beta in June. The acquisition will help Automattic improve two features of in particular: the media library used for uploading visual content and post editing to give multiple users the ability to edit at one time.

Cloudup is an offshoot of ed-tech company LearnBoost, which was founded in 2010, meaning it includes the same team and existing investors. LearnBoost co-founder and CTO Guillermo Rauch said the classroom management service will continue to operate under Automattic, as well.

Out of the gate, the Cloudup team will focus on revamping the post editor and replacing’s media library with Cloudup. Automattic founder Matt Mullenweg said that the service is much more advanced, elegant, and intuitive than’s current media uploader. “Not many people say their favorite [] feature is the media library,” he noted.

It was…

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