Yes, some people will pay you for your news — a really, really small number of people



As advertising revenue in the traditional media industry continues to decline, more and more newspapers and other publishers are putting up paywalls of various kinds — porous ones, rock-hard ones and loosely-metered ones. But veteran media executive and analyst Alan “Newsosaur” Mutter has some sobering news: while some newspapers like the New York Times are reaching a substantial number of readers with their metered plan, most other newspaper publishers are likely only going to get a tiny fraction of their readers to pay.

Take Gannett, for example. The newspaper chain is the largest newspaper publisher in the U.S. as measured by circulation, with more than 81 daily papers, and it has been betting heavily on paywalls to drive additional revenue at its various properties. So after two years or so of trying to push its paywall strategy, how many of Gannett’s newspaper readers have been convinced to sign up…

View original post 473 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s