Tactically, the first step is identifying your own keywords, the search terms that matter to you and your tribe. Strategically speaking, many people who work with the web and in marketing, IT and communications already have access to free Google Analytics and Google Webmaster accounts.
A key component of Google’s Business Model , we’ll be reporting on the growing competition in the digital ad display market. It is interesting to watch the push towards Ad Sense and Google Ventures and Investment. Altogether we hope to promote greater awareness of the importance of mobile, local and social advertising.
As an aside, semantic web thinking is something hard to explain to most except for those already involved in content marketing and social advertising. For these professionals, the benefit of ad spend through Google, on a search engine where %74.3 of the North American market are day-to-day, the value of knowing your high value keywords is obvious.
The best way of thinking about the semantic web is about thinking about both how you use, and how your customer, or clients find your business or brand within search engines.
- PANEL: The Semantic Web Has Killed SEO. Long Live SEO. (semanticweb.com)
- A Chat With David Amerland: Opening Up SEO In The Age Of Semantic Search (semanticweb.com)
- How The Semantic Web Changes Everything. Again! (forbes.com)
- The Semantic Web Is Changing Everything (semanticweb.com)