Social commerce bridges the gap between a brand’s digital and physical worlds

on

Customer service as big data, price comparisons in real-time #showrooming , payment gateways, geo-fencing… A good post showing the trajectory of ubiquitous social technologies and their integration in the marketplace of business and retail.

SellerActive Blog

social commerce digital world

Online shopping is the way of the future. People can order the items they want without leaving home and have them delivered to their door. It’s convenient, and it offers a wider selection. So you’ve embraced ecommerce in your own business, and you’re doing well at it.

But your company also has physical locations, stores where customers can walk in and buy things the way they always have. How do those stores fit into your ecommerce plan? Are they going the way of the dodo? Not at all.

Plenty of companies are finding creative new ways of integrating the online and in-person aspects of their brand using social media interaction. Here are some ways social commerce bridges the gap between a brand’s digital and physical worlds.

Product Research

Many shoppers use their iPhones while in-store shopping, to find out more about a particular product before they buy it. Is it…

View original post 358 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s