Customer service as big data, price comparisons in real-time #showrooming , payment gateways, geo-fencing… A good post showing the trajectory of ubiquitous social technologies and their integration in the marketplace of business and retail.
Online shopping is the way of the future. People can order the items they want without leaving home and have them delivered to their door. It’s convenient, and it offers a wider selection. So you’ve embraced ecommerce in your own business, and you’re doing well at it.
But your company also has physical locations, stores where customers can walk in and buy things the way they always have. How do those stores fit into your ecommerce plan? Are they going the way of the dodo? Not at all.
Plenty of companies are finding creative new ways of integrating the online and in-person aspects of their brand using social media interaction. Here are some ways social commerce bridges the gap between a brand’s digital and physical worlds.
Many shoppers use their iPhones while in-store shopping, to find out more about a particular product before they buy it. Is it…
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