Techno-cultural analysis, the process of interpreting demographic usage statistics and the meanings associated within their context of use, though this is an old idea, it is an extremely useful one for modern times.
Indeed, technoculture is a neologism that proposes a connection can be made between technology, culture and politics. I firmly believe this field is eminently practical for those involved in marketing, advertising and other forms of public or consumer engagement.
Technocultural intermediaries may be a term to portray iPhone addicts, Android fanatics and Blackberry evangelists. Or the term might otherwise help us sort through the implications of Wikileaks, Bradley Manning or Edward Snowden & Glenn Greenwald.
Disclaimer: beware the panacea.