Pinterest adds to mobile experience with contextual menus; no API just yet

Worthy of consideration…semantic content is what is really at the heart of leading digital media, aka Contextual Menus – APIs, something that provides access to what ‘demand’ audiences love. Akin to the popularity of services leveraged from hashtags and targeting granular interests with the Social Graph and Google Ad services. .


Pinterest threw a party to talk up engineering work at its new San Francisco headquarters Wednesday, and it didn’t announce the long expected API. Most components are set in place, said Jon Jenkins, Pinterest’s head of engineering, but the company wants to make sure key partners will be pleased with the results.

What’s more, the company doesn’t want to backpedal on an API that isn’t just right. Jenkins said he’s seen companies do that and then regret not fixing little things. It’s a sensible perspective for a company that’s taken on users in the millions in the past few years and is aiming for international adoption. Pinterest had more than 48 million monthly unique visitors, according to a February report.

As announced yesterday, Pinterest is taking advantage of touch screens by rolling out to users the ability to pin things after pressing down and holding on items they…

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