Facebook reportedly planning to offer TV-style video ads for $2.5 million a day

In a recent post below I had written that video is the leading type of content on the web, I could not have come up with a better supporting point with the fact that Facebook is looking to push video forward on the world most popular social platform. Also, granular targeting on Facebook means that video content is going to heat up on the web through the provision of high quality video collateral.


Bloomberg reported on Tuesday that Facebook is planning to sell space on the social network for advertisers to run 15 second video ads at a rate of $2.5 million a day. The news that won’t come as a surprise to anyone who’s been following the company’s recent advertising trajectory, but these ads could further bolster the company’s increasing revenue and prove that companies like Facebook and Twitter are serious competition for TV ad dollars.

The report comes on the heels of a strong quarterly earnings report from Facebook last week, when it showed important gains in advertising overall, and on mobile in particular. At $2.5 million per day, the video ads could give a nice bump to Facebook’s ad revenue, which was $1.60 billion in the second quarter.

The report said that the video ads on Facebook would be 15 seconds long, which is the typical length of ads produced…

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