Web App Tutorial Tool Kera Heads For The Deadpool

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Haven’t had the chance to read this yet, but it looks like a great case study around why tech start-ups can fail without a solid business model in place.

TechCrunch

When Kera launched out of Toronto last year, its goal was to “teach the world how to use software.” Alas, Kera has taught its last lesson.

In a farewell post on its blog, the company has announced that they’ll be shuttering their products in one month.

For the unfamiliar, Kera provided tools that allowed web app developers to quickly build interactive voice/text tutorials that directly integrate into their apps. With just a bit of clever JavaScript dropped in place, you could walk new users through your product step-by-step from within the product itself — this, as opposed to, say, a tutorial video.

Here’s the thing: developers are, by and large, a proud bunch. If a dev recognizes that their product is so complicated that they need to hold the user’s hand through every step of the process, they (hopefully) rethink their design rather than search out a bandaid.

Just three…

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