Web App Tutorial Tool Kera Heads For The Deadpool


Haven’t had the chance to read this yet, but it looks like a great case study around why tech start-ups can fail without a solid business model in place.


When Kera launched out of Toronto last year, its goal was to “teach the world how to use software.” Alas, Kera has taught its last lesson.

In a farewell post on its blog, the company has announced that they’ll be shuttering their products in one month.

For the unfamiliar, Kera provided tools that allowed web app developers to quickly build interactive voice/text tutorials that directly integrate into their apps. With just a bit of clever JavaScript dropped in place, you could walk new users through your product step-by-step from within the product itself — this, as opposed to, say, a tutorial video.

Here’s the thing: developers are, by and large, a proud bunch. If a dev recognizes that their product is so complicated that they need to hold the user’s hand through every step of the process, they (hopefully) rethink their design rather than search out a bandaid.

Just three…

View original post 153 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s