Canadian Internet Marketing Conference Top 5 Take-Aways

The Canadian Internet Marketing Conference holds value for marketers today, who must nimbly manage the bridge between traditional and digital communications tactics. And while new media remains fresh with wearables and the internet of things, the new media are indeed not so new. In fact, social media marketing has matured to the point where a conference like #CIMC2015 can offer enough depth for a wide range of attendees. I met agency reps, account directors, and small business owners.

The chance to network and learn from Canadians is unique. The technology sector growth across Canada, in Vancouver, Victoria, Toronto and Montreal is taking off. According to @Invest_Canada, Canada’s technology sector contributed $69.7 billion to GDP as of 2013. Apart from the valuation of the tech community in Canada, there are few events that bring a broad audience together under the same roof.

Canadian Marketers Networking

The overall sense I got from the conference is that a deep change is still happening inside marketing departments and in the customer space. The transformation towards collaboration, brand positioning with media and leveraging specific communication channels has been going on for well over half-a-century. But it is perhaps the movement towards digital conversions that is moving the ball faster. Regardless, clients are learning more about digital and expectations are changing rapidly. With that in mind, let’s review the major points.

Top 5 Take-Aways

1. Big data tells the story of transformation in the marketing arena.

2. Put a dollar value on digital conversion metrics for your business.

3. Open up to customer insights and let them guide the development of your voice on social channels.

4. Responsive websites are no longer optional.

5. If in doubt about ROI, show clients the data.

Events targeted at digital marketers are growing at a rapid pace. There are however relatively few events aimed at Canadian firms and businesses. For this reason, while there’s still a number of great reasons to attend SXSW, F8, SMMW15 and Mobile World Congress, it’s worthwhile for me to put CIMC2016 on my calendar for next year. See you there.

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PhotonicPR - Avi Lambert

No AppleWatch for Me, Waiting for the 2nd Gen. Moto360

In a great post, today by Mike Vardy entitled Why I’m not Getting an Apple Watch the value of writing about the Apple Watch floated to the top of my mind. First, there’s no way I’d get the first version of any product. Add to that the less-than-glowing reviews of the Apple Watch that have come out this week in the New York Times and Mashable.

Aside from the cultural facts that make Apple products newsworthy, even perhaps when they shouldn’t be, the main point of Vardy’s article about workflow is the jumping off point for me. Whereas Vardy says the Apple watch wouldn’t enhance his workflow, I’m certain having an Android Wearable would improve my workflow.


I use two-step authentication, with Google Authenticator.  Frequently. The app sits on my phone, and I perform the task of signing in at least five times a day. As such, having a smartwatch would lessen the time it takes to find my smartphone. With a smartwatch, I could use two-step authentication on my wrist.

I’ve already seen the great reviews about the Google Authenticator App for Wearables. The thing is, while I agree with Vardy that more notifications won’t be of value for focus and productivity, their function is not to be dismissed. And the new version of Motorola’s flagship smart watch, codenamed ‘Smelt’ has people talking.

Even though there are a number of new smart watches coming to market, displayed at the recent Baselworld luxury timepiece event, the reason I’m focusing on the Moto360 is about price and purpose. It’s lower cost than the Apple Watch and other’s like the Huawei. Also, it doesn’t require a data plan by itself, which is a huge decision-making factor. I’m a data hungry CEO.

So while I’m not rushing out to get a smart watch, I’ll be getting one in the coming months to enhance my workflow.


2015 bite-sized #Mktng prediction

Driverless cars are on the horizon. No one could have predicted the last year in history. A step further, no one could have predicted the many headlines in which the internet played a strong role. The story of social media’s impact on culture is just starting to accelerate. Very interested in helping to increase the shared language among the CIO and CMO. My prediction: in 2015 brands are going to learn to love their marketing dashboards. Seasons greetings and happy holidays!

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Canadian entrepreneurs can’t rely on Silicon Valley ‘lean startup’ bible, author admits

Avi Lambert:

As a Canadian startup owner, this is a crucial post. From one of the leading and most important minds in startup development in North America.

Originally posted on Financial Post | Business:

Sometimes even a prophet has to leave his own country to better understand the world.

That’s certainly the case for startup guru Steve Blank. The retired serial entrepreneur and author is the co-pioneer of the “lean startup” methodology, a customer-first model that has revolutionized the way startup companies come to market.

Mr. Blank now thinks the world needs another revolution, because he no longer believes his model works for startups outside of Silicon Valley.

(The following paragraph can be skipped by readers under 25: In a nutshell, a “lean startup” takes as little time as possible to get its “minimal viable product” to market, in order to gather vital customer feedback before it exhausts its startup capital. Young entrepreneurs around the world, especially in technology, have adopted the lean startup as their base model — and angel investors and VCs pretty much insist on it.)

The trouble is, as Mr…

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Gartner Predicts Live Video Broadcasting Will Be the New “Selfie” By 2017

Avi Lambert:

A position Photonic PR agrees with.

Originally posted on I am a Bridge:

Connected-Home Experiences Will Center on Video and Apps

Video and visual technologies are becoming increasingly important for interacting with customers and each other, according to Gartner, Inc. Gartner predicts that by 2017, live video broadcasting will be the new “selfie” and recommends that product managers start creating a “visual” strategy straight away to accommodate this trend.

“The next generation of consumer services and products has one main theme in common and that is video,” said Brian Blau, research director at Gartner. “This means incorporating live video or other real-time technologies into products to engage users in live events and enable more personalized communications, providing better customer support, and offering best-of-breed video and TV experiences to connected homes.”

Over the next four years, Gartner expects a noteworthy shift from static photos to video, with live video becoming as important a medium. This will be a significant development as in 2014 alone…

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Facebook Co-Founder Chris Hughes Defends His Approach At The New Republic

Avi Lambert:

Reblogging to read this story for later. An apparent empath doesn’t lead well at a news policy magazine. Something deeper here.

Originally posted on TechCrunch:

The New Republic, the political magazine that was purchased by Facebook co-founder Chris Hughes a couple of years ago, has seen resignations from numerous writers and editors in the past couple of days — from the outside, it looks like another clash between the values of tech entrepreneurs and traditional journalism.

The exodus was spurred by the departure of New Republic editor Franklin Foer and longtime literary editor Leon Wieseltier, but it sounds like tension has been building for a while. For example, The Daily Beast heard about a recent meeting where new CEO Guy Vidra (formerly of Yahoo News) alienated senior staffers by offering nothing but “Silicon Valley jargon.”

Now Hughes has written an op-ed for the Washington Post in which he lays out his perspective. (The Post, incidentally, was also acquired recently by a tech executive.)

Hughes argues that portraying the dispute as a case of…

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Mesosphere Announces First Data Center OS And $36M In Funding

Avi Lambert:

Looks valuable for cloud hosting companies

Originally posted on TechCrunch:

Mesosphere, the commercial entity built on top of the open source Apache Mesos project, announced some major milestones today, starting with $36M in Series B funding along with the early release of what they are calling the first data center operating system.

The round was led by new investor Khosla Ventures with additional funding from Andreessen Horowitz, Fuel Capital, SV Angel and other unnamed investors. The latest funding brings the total investment to-date to $50M.

2014-12-07_2116Besides the funding though, the bigger news was the announcement of their first data center operating system (DCOS). This is a new kind of operating system that operates on the scale of the entire data center, which means instead of controlling a single machine, the operating system sits on top of the data center and enables administrators to treat all of the resources in the data center as a single, virtual entity. This allows for much simpler management and lets administrators…

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