2015 bite-sized #Mktng prediction

Driverless cars are on the horizon. No one could have predicted the last year in history. A step further, no one could have predicted the many headlines in which the internet played a strong role. The story of social media’s impact on culture is just starting to accelerate. Very interested in helping to increase the shared language among the CIO and CMO. My prediction: in 2015 brands are going to learn to love their marketing dashboards. Seasons greetings and happy holidays!

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Canadian entrepreneurs can’t rely on Silicon Valley ‘lean startup’ bible, author admits

Avi Lambert:

As a Canadian startup owner, this is a crucial post. From one of the leading and most important minds in startup development in North America.

Originally posted on Financial Post | Business:

Sometimes even a prophet has to leave his own country to better understand the world.

That’s certainly the case for startup guru Steve Blank. The retired serial entrepreneur and author is the co-pioneer of the “lean startup” methodology, a customer-first model that has revolutionized the way startup companies come to market.

Mr. Blank now thinks the world needs another revolution, because he no longer believes his model works for startups outside of Silicon Valley.

(The following paragraph can be skipped by readers under 25: In a nutshell, a “lean startup” takes as little time as possible to get its “minimal viable product” to market, in order to gather vital customer feedback before it exhausts its startup capital. Young entrepreneurs around the world, especially in technology, have adopted the lean startup as their base model — and angel investors and VCs pretty much insist on it.)

The trouble is, as Mr…

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Gartner Predicts Live Video Broadcasting Will Be the New “Selfie” By 2017

Avi Lambert:

A position Photonic PR agrees with.

Originally posted on I am a Bridge:

Connected-Home Experiences Will Center on Video and Apps

Video and visual technologies are becoming increasingly important for interacting with customers and each other, according to Gartner, Inc. Gartner predicts that by 2017, live video broadcasting will be the new “selfie” and recommends that product managers start creating a “visual” strategy straight away to accommodate this trend.

“The next generation of consumer services and products has one main theme in common and that is video,” said Brian Blau, research director at Gartner. “This means incorporating live video or other real-time technologies into products to engage users in live events and enable more personalized communications, providing better customer support, and offering best-of-breed video and TV experiences to connected homes.”

Over the next four years, Gartner expects a noteworthy shift from static photos to video, with live video becoming as important a medium. This will be a significant development as in 2014 alone…

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Facebook Co-Founder Chris Hughes Defends His Approach At The New Republic

Avi Lambert:

Reblogging to read this story for later. An apparent empath doesn’t lead well at a news policy magazine. Something deeper here.

Originally posted on TechCrunch:

The New Republic, the political magazine that was purchased by Facebook co-founder Chris Hughes a couple of years ago, has seen resignations from numerous writers and editors in the past couple of days — from the outside, it looks like another clash between the values of tech entrepreneurs and traditional journalism.

The exodus was spurred by the departure of New Republic editor Franklin Foer and longtime literary editor Leon Wieseltier, but it sounds like tension has been building for a while. For example, The Daily Beast heard about a recent meeting where new CEO Guy Vidra (formerly of Yahoo News) alienated senior staffers by offering nothing but “Silicon Valley jargon.”

Now Hughes has written an op-ed for the Washington Post in which he lays out his perspective. (The Post, incidentally, was also acquired recently by a tech executive.)

Hughes argues that portraying the dispute as a case of…

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Mesosphere Announces First Data Center OS And $36M In Funding

Avi Lambert:

Looks valuable for cloud hosting companies

Originally posted on TechCrunch:

Mesosphere, the commercial entity built on top of the open source Apache Mesos project, announced some major milestones today, starting with $36M in Series B funding along with the early release of what they are calling the first data center operating system.

The round was led by new investor Khosla Ventures with additional funding from Andreessen Horowitz, Fuel Capital, SV Angel and other unnamed investors. The latest funding brings the total investment to-date to $50M.

2014-12-07_2116Besides the funding though, the bigger news was the announcement of their first data center operating system (DCOS). This is a new kind of operating system that operates on the scale of the entire data center, which means instead of controlling a single machine, the operating system sits on top of the data center and enables administrators to treat all of the resources in the data center as a single, virtual entity. This allows for much simpler management and lets administrators…

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Best Standards and Guidelines Their Value


Public Relations + Engagement 

In this age of information, thought leadership is not a quaint idea. The information you want is out there. Why are you here? Why are your customers? Headlines get clicked all the time. You know that. Best standards and guidelines are business processes that illustrate the level of knowledge humanity has reached in the 21st century. As a consequence you know of recognizing the power of the internet and mobile, this post is constructed as an introduction to a series. But I digress. The best standards and guidelines concept is a large one. For the purposes of clarification, the area of this post’s interest is deeply embedded in the matter of recently published standards and guidelines in the areas of public relations, engagement, participation and social business model design. Overall, there are three worthwhile documents to draw your attention to :

The AMEC Barcelona Principles & the IAP2 Spectrum of Public Engagement & The Value Proposition Design Book

Enhance the Context of Digital 

Conducting best standard reviews internally and externally is a key component of reputation management and maintaining competitive advantage. The soaring number of touchpoints between hardware, information and the way public and private ideas are shared in the marketplace. This multi-layered aspect of the information society reflects and illustrates something else, also. The further reason why best practice standards matter, is that technology more often than not represents the back-office. And this is where crucially important business decisions are being made. Think of having a spotlight there. I think effective policies, strategies and tactics help tell your brand message and put it out there in the best way. Looking around, the vast fortunes being made and the venture cap funding being offered in the tech sector matches beautifully with the increasing popularity of diverse local, regional and international expressions of these interests. Incubators, accelerators and labs of all kinds are using best practices to reach their targets.

Coda: Talking about applied ideas encourages a conversation to extend and better leverage a shared language. So, what are YOUR ideas?

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Starting And Finishing In Columbus

Avi Lambert:

Key summary,

Columbus is not just a university and a corn field. According to Forbes, “Modern Columbus has emerged as a technologically sophisticated city.” As the city continues to achieve critical mass, you may see it emerge as a model for how institutional capital is allocated among young, viable startups and a template for how startups grow lean and efficiently.

Originally posted on TechCrunch:

Editor’s note: WebSmith is co-founder and CEO of Whence, a local commerce engine focused on connecting local, independent businesses to the city’s citizens who want to support local.

Historically, a concentration of the country’s startups with the most upside move to the Valley, Boston, New York and Austin for what the geography can do for them. This isn’t news. In fact, I was one of them.

Austin, Texas, was great to me and my first startup. I still remember receiving my first seed capital from a Dell executive for 15 percent of my company. Even for recession-stricken 2009, the transaction was casual, as though it happened all the time in neighborhood coffee shops. We didn’t even have an office or a business plan. This is one of the positives of living in a startup city like Austin. Or even better — New York or the Valley.


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