Images of Brevity

Avi Lambert:

We’re making an effort to interlink our digital properties. We hope you enjoy these new short posts.

Originally posted on Quintissentialism:

Time is precious

customer-metrics

The Affinity News Cycle is Disruptive – blog post

 

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Avi Lambert – business model canvas trainer
Photonic Public Relations Inc.

Need a better business model ? Canada, Worldwide. source

 

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Business people need to think digital, are you curious about improving your digital know-how? Join our Facebook page

Startups, Small Biz, Enterprise, Non-Profits.

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A New Model for Innovation in Big Companies

Harvard Business Review:

One of the best posts I’ve read in awhile, basically reblogging so I can mark this to read-later.

Originally posted on HBR Blog Network - Harvard Business Review:

It seems we’re all racing to get more entrepreneurial. Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. Despite this growing obsession, however, big companies are still not very good at it. How many times have you had a strategy meeting that gathered a smart, enthusiastic team to generate interesting ideas and debate their merits, yet after the meeting… nothing… much… happened?

Studies show that efforts to stimulate intrapreneurship — entrepreneurship within an established company — more often than not fall flat. According to my current research at Harvard on innovation models in global companies across diverse sectors, these types of projects fail between 70% and 90% of the time.This should be a deeply troubling, motivating statistic. And it’s one that stems from a very human problem in most big organizations.

“There are lots of…

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Friday Thought Bite

The science of social media marketing and public relations in the time we are in now – with the explosive growth of mobile – is something to sit down and think about, don’t you think?

There are many new technologies on board that are pushing the boundaries of screens as we know and have known them. Wearable technology, Google Glass, the potential of Occulus Rift, each of these technologies and more ( NFC, Bluetooth ) together point to an arena in which smart marketers not only need to comprehensively recognize technologies both hard (mobile/tablet/desktop) and soft (chrome/firefox/safari), but also certain touchpoints that align subtle demographic variables (affinity segments/keywords/values) with the best usability and experience branding to ensure an end-to-end marketing funnel that keeps customers happy, engaged and loyal.

It’s much more complex than good SEO. The approach to the omni-channel requires organizational change. As part of this, in the enterprise space, the CMO must become better friends with the CIO. Further, in the C-suite, more responsibility must be taken for wise measurement, ideation, prototyping and pivoting.

When the value of a business, and the reputation of a brand can change with a CEO’s soundbite and go viral in the twittersphere, listening and preparing crisis plans are highly valuable. 

This thought-bite grows out of recent work and bootstrapping a PR agency. Finally, a good book that goes along with what’s written here is the book the Age of Context, by Robert Scoble & Shel Israel.

More on Business Models and Business Architecture

Avi Lambert:

A good discussion about the language around business model design, and wether or not the method is good or bad for strategy. Jump to the article to view the comment we left.

Originally posted on Ashridge on Operating Models:

I thought it would be helpful to add some of the further comment from the LinkedIn thread on diagrams for operating models. This is for those interested in the issue of language.  See the first blog on this.

In the LinkedIn discussion I upgraded my summary of what we are talking about in response to some challenge from a participant called JD.  The summary was my attempt to be jargon free!

I think everyone is talking about the same stuff:

* you have a strategy that focuses you on certain products and markets and channels and pricing and value proposition(s);

* to deliver this strategy you need capabilities (bit of a jargon word);

* the capabilities involve processes, people, technology, information, locations, buildings, machinery, working capital, brands, suppliers, etc;

* many of the above elements need organising further. So processes need to be organised into a hierarchy or…

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Interactive Cloud Made of 6,000 Light Bulbs

Avi Lambert:

neat ;)

Originally posted on e-MORFES:

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CLOUD began as a large-scale interactive sculpture created from 6,000 light bulbs by Canadian artists Caitlind r.c. Brown & Wayne Garrett. The piece utilizes everyday domestic light bulbs and pull strings, re-imagining their potential to catalyze collaborative moments and create an experiential environment. As part of the process of building the sculpture, the artists collected burnt out incandescent light bulbs from the surrounding community, forging an informal relationship with non-artists, reducing costs, and asking audiences to reconsider household items in an alternative context. During exhibition, viewers interact with CLOUD, working as a collective to turn the entire sculpture on and off.

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5 Golden Rules for Designing a Great Web API

Avi Lambert:

ditto to the last post about the need for API knowledge for new startups

Originally posted on Imran Kabir:

Ever found yourself wondering “what were they thinking?” when integrating a web service via its API? If not, you’ve been far luckier than I have.

Any software developer knows how easy it is to let a project devolve into spaghetti code, and APIs are no less prone to resulting in a tangled web. But it doesn’t need to be that way. In truth, it’s possible to build great web APIs that people will actually enjoy using, and that you’ll enjoy creating as well. But how? The answer to that question is what this post is all about.

Perspective

Most of the time when you’re building solutions, you’re designing for end users who are not programmers, or who are generally not technically sophisticated. You’re giving them a graphical interface and, if you’ve been doing your job right, you’ve gleaned a pretty good idea from them of what they need the interface…

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Standards and APIs: How to best manage identity and security in the mobile era

Avi Lambert:

A must read for developers of startups

Originally posted on BriefingsDirect:

The advent of the application programming interface (API) economy has forced a huge, pressing need for organizations to both seek openness and improve security for accessing mobile applications, data, and services anytime, anywhere, and from any device.

Awash in inadequate passwords and battling subsequent security breaches, business and end-users alike are calling for improved identity management and federation technologies. They want workable standards to better chart the waters of identity management and federation, while preserving the need for enterprise-caliber risk remediation and security.

Meanwhile, the mobile tier is becoming an integration point for scads of cloud services and APIs, yet unauthorized access to data remains common. Mobile applications are not yet fully secure, and identity control that meets audit requirements is hard to come by. And so developers are scrambling to find the platforms and tools to help them manage identity and security, too.

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Confused About Transparency

Avi Lambert:

Makes me think of the necessity of the protections of satire and fair use and parody. Link to a great article is here http://www.rcfp.org/browse-media-law-resources/digital-journalists-legal-guide/protection-satire-and-parody

Originally posted on OUseful.Info, the blog...:

[Thinkses in progress - riffing around the idea that transparency is not reporting. This is all a bit confused atm...]

UK Health Secretary Jeremy Hunt was on BBC Radio 4’s Today programme today talking about a new “open and honest reporting culture” for UK hospitals. Transparency, it seems, is about publishing open data, or at least, putting crappy league tables onto websites. I think: not….

The fact that a hospital has “a number” of mistakes may or may not be interesting. As with most statistics, there is little actual information in a single number. As the refrain on the OU/BBC co-produced numbers programme More or Less goes, ‘is it a big number or a small number?’. The information typically lies in the comparison with other numbers, either across time or across different entities (for example, comparing figures across hospitals). But comparisons may also be loaded. For…

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Here’s a secret: I think Whisper can be used in some interesting ways by news organizations

Avi Lambert:

Good observation.

Originally posted on Gigaom:

When Neetzan Zimmerman, the king of viral content at Gawker Media, left to join the anonymous-sharing app Whisper, I have to confess that I wasn’t really that interested — at least from a journalistic point of view. Like its competitor Secret, I assumed that Whisper was just a collection of banal personal confessions and pseudo-insider info from Silicon Valley. But as I’ve watched as Whisper has continued to sign partnership deals with a number of media companies such as BuzzFeed and Fusion, I’ve come to believe there might actually be something worthwhile there.

One of the things that caught my eye was the uptick in Whisper usage in Iraq after the authorities there locked down Facebook and Twitter, in the aftermath of attacks by the militant group ISIS — which appears to be a fairly sophisticated user of social media. According to Zimmerman there was a spike in activity on…

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